Sync

CRM updates,
fully automated

Rubi syncs deal documents, emails, and meetings to your CRM and updates the right deal, company, and contact record for you.

Eliminate manual data entry
across your team

2 hrs/week saved per rep

0 manual CRM updates

100% field accuracy

Every record and interaction,
updated in real time

Deals
Always moving

Rubi creates deals and update fields for you as new information comes in.

Companies
Always linked

Rubi handles all related record sync-ing and creation making sure every object is populated.

Contacts
Always enriched

Rubi auto-enriches with contact attributes so no person is left un-enriched.

Interactions
Always captured

Rubi logs emails and meetings for you, linking it to the related contact, company, and deal.

Make CRM operations
self-driving

Auto-Populate Fields from Deal Documents

Delegate manual data entry on every deal to Rubi and let it extract financials, intermediary contacts, company sectors, and more automatically.

Auto-Log Interactions from Calls and Meetings

Any call you take with a banker, expert, or owner is pushed to your CRM as an interaction, associated with the right deal, company, and contact.

Update Records With Natural Language

Whether it's via email, Slack, or Claude, simply chat against your deal data, make updates, and create new records all through natural language.

Connect Any CRM

Rubi supports the lion share of CRMs used across private markets, including DealCloud, Affinity, Salesforce, and Hubspot.

A data ingestion pipeline
custom-built for your firm

1. Map

We learn your schema: sectors, theses, custom objects, all of it.

2. Connect

Email and calendar plugged so every interaction is captured.

3. Sync

Historical data ingested and synced bi-directionally.

4. Automate

Go live and never update a field again.

Build your origination engine today