The origination engine for private equity

Rubi automates data entry, deal diligence, and relationship management so your team spends more time making decisions.

+1

Rubi brings all your data into one place

Syncing
New Reply

Banker answered your follow-ups.

Calendar Invite

Pitch deck review at 3pm tomorrow.

Emails

Rubi connects to your inbox and maps every conversation to the right deal, contact, and firm.

Transcribing
SyncExpert CallOwner Check-InBanker CallExpert CallSyncSyncExpert CallOwner Check-InBanker CallExpert CallSyncSyncExpert CallOwner Check-InBanker CallExpert CallSync
Meetings

Rubi's notetaker transcribes every call and ties it to the right deal, contact, and company.

Banker CIM
Data Room
2025 Profit & Loss
Latest Debt Expenses
QuickBook Exports
Memorandum
Marketing
Pipeline Forecast
Channel Mix
Campaign Brief
Quarterly Report
Tax Files
K-1 Statements
Form 1120
Sales Tax
Extracting
Documents

Rubi extracts and stores CIMs, teasers, NDAs, and data rooms the moment they hit your inbox.

So agents can
automate your work

Sync

Updates your CRM

Rubi syncs and updates your CRM so every deal, contact, and company record stays current and fully populated without manual entry.

Sync all incoming deals to your CRM

Build

Drafts your memos

Rubi sits on top of all your deal data and codifies your templates to the pixel so you can scale across output types, deal volume, and team members.

Generate charts, tables, and narrative

Screen

Screens your deals

Rubi screens deals based off your investment thesis and evaluation criteria, surfaces missing diligence info, and lets you move faster and choose better.

Surface deals aligned to your thesis

Nurture

Nurtures your relationships

Rubi combines relationship history, deal activity, and custom signals to help you re-engage existing relationships and automate outbound to new leads.

Keep every relationship warm
Chris Buffone
“Rubi has fundamentally changed how we evaluate deals at IMB Partners. From CIM to investment memo in a fraction of the time, with DealCloud sync and industry benchmarking built in,  it's become an indispensable part of our BD process.”
Chris Buffone
Head of Business Development
IMB Partners
IMB Partners

Rubi helped IMB Partners transform their top of funnel screening and memo creation.

2.6x
increase in deal volume since starting Rubi

Turn your deal flow
into deal intelligence

Deal-level automation

Rubi automates every step of the deal screening process, from teaser logged to bid submitted.

Firm-level intelligence

Every deal is added to your firm's database, enabling robust benchmarking, proprietary market insights, and decision-making trends.

Built for enterprise.Secure by design.

  • SOC II Compliant

    The highest standard in SAAS compliance. Your data stay confidential, always.

  • No data sharing, ever

    Zero Data Retention with every foundation lab. Your data is never used for training.

Our Philosophy

Every firm operates differently, and your system should reflect that. Rubi embeds former PE operators, AI engineers, and implementation specialists directly into your workflow to build the most effective agents, outputs, and configurations for how your team actually works

Build your origination engine today